Choosing a Shopware Package: Starter, Move, Scale

You want to launch or migrate to Shopware – but first you want to know exactly what you get and what it costs. That's why 21Days offers three clear fixed-price packages: Starter, Move and Scale. No "we'll figure it out during the project", no weeks of quote ping-pong. This guide walks you honestly through all three – including the cases where a package is not the right choice.

Read down to the decision tree below. It answers the question in under two minutes.

Starter: New shop in 14 days – €7,500 net

Who it's for: You're going online for the first time, or replacing a website builder (Wix, Jimdo, an old WordPress). You have a clear product range, you need a clean, sales-ready shop fast – and no special detours at every corner.

What's included (feature level):

• Full Shopware setup and configuration on a clean foundation
• Near-standard design based on a proven theme, adapted to your brand (logo, colours, typography)
• Core functions: categories, product structure, cart, checkout, payment methods, shipping rules
• Legal essentials wired in (imprint, privacy, terms – texts from you)
• Mobile-optimised, go-live included

Example project: A coffee roaster currently sells only over the counter and via an Instagram link. In 14 days we set up a shop with 30 coffees, three grind variants and a subscription-ready checkout. Design close to standard, but built around their imagery. Two weeks later the first online sale lands.

Price: €7,500 net, fixed.

When Starter does NOT fit: The moment you need deep custom logic – customer-specific pricing, complex product configurators, an ERP connection or unusual checkout flows. Starter is deliberately near-standard. If you want "just one little thing" customised here, you'll end up paying twice. Go straight to Scale instead.

→ Details: /en/packages/starter

Move: Migration in 21 days – €17,500 net

Who it's for: You already have a shop – on ePages, Shopify, WooCommerce or an old Shopware version – and you want a clean move to current Shopware without losing rankings or existing customers.

What's included (feature level):

• Migration of your category structure
• Transfer of up to 500 products incl. variants
• Customer migration, where technically possible from the old system
• SEO redirects from old to new URLs – so your Google ranking survives the move
• Full Shopware setup as in Starter, plus go-live

Example project: A housewares retailer sits on an end-of-life ePages shop with 380 products and several years of SEO history. In 21 days we migrate categories, products including size/colour variants and customer accounts, and build a clean redirect map. On go-live day organic traffic stays stable – no ranking crash.

Price: €17,500 net, fixed.

When Move does NOT fit: If your catalogue is well above 500 products, if product data arrives chaotic and inconsistent from many sources, or if the migration is intertwined with an ERP/PIM project. That's no longer a standard Move – it's a custom project, so Scale.

→ Details: /en/packages/move

Scale: Custom projects – from €30,000 net

Who it's for: You have requirements no standard package covers. B2B with tiered pricing and approval workflows, an ERP or PIM connection, several shops under one roof (multistore), interfaces to third-party systems, or real custom development.

What's included (feature level):

• B2B features: customer-specific pricing, quotes, order approvals, company accounts
• ERP connection (inventory, stock levels, order flow)
• PIM integration for clean, central product data management
• Interfaces/APIs to third-party systems (payment, logistics, CRM, marketplaces)
• Multistore – multiple brands, countries or languages from one instance
• Custom development for anything that genuinely has to be unique

Example project: A B2B wholesaler supplies resellers on individual terms. He needs customer-specific price lists, an ERP connection for live stock, and a second store for direct-to-consumer sales. That's a multi-month project with a concept phase, development and testing – exactly what Scale is for.

Price: from €30,000 net, scoped individually.

When Scale does NOT fit: If you "just" need a clean standard shop. You'd burn budget on flexibility you never use. Standard needs belong in Starter or Move.

→ Details: /en/packages/scale

The decision framework (if-then)

Work top to bottom – the first matching rule wins:

1. Do you need B2B, ERP, PIM, multistore, interfaces or real custom development? → Scale. No matter how small the catalogue – custom logic belongs here.
2. Do you have an existing shop to migrate (up to 500 products, keep customers + SEO)? → Move.
3. Starting fresh, with a clear range and near-standard needs? → Starter.
4. Existing shop, but over 500 products or chaotic data? → Not a standard Move → Scale (or Move as a first step, see below).
5. New, but already picturing custom logic? → Not Starter → Scale.

Short formula: New + standard = Starter. Migration + standard = Move. Custom (new or migration) = Scale.

Growth paths: start small, grow big

You don't have to book Scale on day one. A proven route:

• Starter → Scale: Go live and sell fast first, then – once revenue and processes justify it – add ERP, B2B or multistore as an expansion stage. The foundation from Starter stays.
• Move → Scale: Migrate cleanly and ranking-safely first, so operations and traffic are stable. Then tackle the custom topics (interfaces, PIM, B2B) in a second step – without go-live time pressure.

The advantage: every package builds on clean Shopware standard. You throw nothing away as you grow.

Comparison table

Still unsure?

You now roughly know where you belong – we'll sharpen it together. Send us your starting point and we'll tell you honestly which package fits (even if it's the smaller one).

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